12 Techniques to Validate Your Product Before You Even Build It

The definitive list of modern, alternative 'Smoke Test' techniques to help test early signs of desirability for your product. Validate interest for your product before you have even built the product.

A definitive list of modern, alternative 'Smoke Test' techniques to help test early signs of desirability with your target market.

For those new to the term 'Smoke Test' it's a technique that enables you to gather real-world, purchase intent data on your product or service idea as if it was ready for launch. Why spend weeks or months creating the product and a ton of money to validate if anyone wants your product when you can create a 'Smoke Test'?

I have collected 12 alternative techniques. Each has its own merits with various variables to consider. I haven't found a resource like this online hence the reason I started to compile this resource. This resource has already been visited over 60,000 times and counting.

Each of these alternative techniques curated below has a similar goal!

To help you test early signs of desirability fast and with limited cost.